The idea of KARINA came about when Christine, photographer and better known to me as Tina, and I were having a discussion about my blog. Just after the buzz of being shortlisted in the 2013 Cosmo Blog Awards for best established fashion blog, the inevitable question of “What do I now want to accomplish in 2014?” started lurking in my head. I am proud of how the blog has evolved over the past few years but I wanted to take an extra step further: register a domain and provide better quality content. It was at this point I basically asked Christine to marry me by being my creative partner. We have known each other our whole lives and have worked so well together on various projects so there was no better person to ask. A fresh new look with a new name was in order and so KARINA, a fusion of our names Kaori & Tina, was created along with the ampersand to emphasise the concept of our collaboration. We then decided to re-launch on the 3-year anniversary of the old blog with a little twist by posting in both English and French.